21st December 2023
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Fresh Perspective Resourcing, a Chorley-based recruitment agency, has secured a total of £30,000 from NPIF – River & GC Microfinance, which GC Business Finance (GCBF) manages in partnership with River Capital as part of the Northern Powerhouse Investment Fund.
Founded in 2016 by sisters Laura and Emily Leyland, Fresh Perspective is a recruitment agency that takes a unique approach. It promises to fill every role across all job types and charges its customers based on time rather than fees. It also takes a people-focused approach when working with both the candidates and businesses.
Fresh Perspective previously secured two £35,000 loans from NPIF – River & GC Microfinance during the Covid-19 pandemic. This enabled it to invest more into digital marketing, leading to its best financial year post-pandemic. It also allowed the team to move its office to a space four times in size, doubling its team to twelve.
The new loan will go towards expanding its current team even further, hiring a salesperson, as well as additional marketers and recruiters. It will also invest in AI and technology to improve its efficiency.
The GCBF team aided Fresh Perspective through the process of both loans, getting to know the business and simplifying the financing process.
Fresh Perspective has ambitious plans for the future and is looking to reach £1m in turnover by year ten. It also wants to raise more awareness for its new HR service, which it launched earlier this year, and to develop additional services.
Laura Leyland, founder of Fresh Perspectives, said: “Since starting the agency in 2016, we have done things differently to typical recruitment agencies. This new loan will allow us to continue doing this with an increased team and explore adding value to new areas of the recruitment process. Throughout multiple parts of our journey, GC Business Finance has been able to support us, helping Fresh Perspectives get to where it is today.”
Alison Powell, senior loan manager at GC Business Finance, added: “It has been great to work with such a fantastic business and to see how Laura has taken the business from strength to strength since securing the first loan from GCBF in 2020. The new loan we have provided will allow it to continue contributing to the Northern business environment, growing as a business and creating new jobs. I look forward to seeing what is next for the Fresh Perspective team.”
Keira Shepperson, Director at the British Business Bank, said: “Fresh Perspective is a great example of a Northern business thriving from the support of our funding. Empowering female founders is a core focus for NPIF, and this deal exemplifies how access to finance can unlock the growth of innovative and forward-thinking business models. Follow on investment is key to a sustained growth journey, and we look forward to Laura expanding her team even further, creating more jobs across the North of England.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
The MSIF group of funds are managed by River Capital Management Ltd which is regulated by the Financial Conduct Authority in the course of investment business. Financial Conduct Authority Registration Number is 180891.
BFS Funding Managers Limited is regulated by the Financial Conduct Authority as a Small Authorised UK AIFM under firm reference number 608682.
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